Are you still waiting to use social media to market your service or product? Confused by the options? Here’s a brief overview of easy and inexpensive (or free) ways to market to a big audience with huge results. Bring your lunch and be prepared for a fun filled, action packed info session! This session is free but pre-registration is required!
Instructor: Chris Holland
Instructor: Christopher Moore
Learn about correct terminology, pronouns, gender assumptions, misconceptions and how to be an ally. A documentary ‘Souls of our Students’ on Trans and \non-binary youth will be shown and there will be lots of time for question and dialogue about Trans and \non-binary awareness in your business or workplace.
This session is free but pre-registration is required.
Fusion marketing is working in a collaborative way with other businesses for mutual profitability. This course looks at the theoretical and practical uses of Fusion and focuses on the best methods for individual venture. Includes hands-on instructions on how to find your best fusion. You will walk away with an individualized prospect list, and a clear action plan to implement. $50+gst
Instructor: Chris Holland
Instructor: Zeb Hansell
Are people able to find your website quickly and easily? Search Engine Optimization (SEO) is a complex subject but it doesn’t have to be. This class explains SEO best practices and demonstrates the tools that will simplify the process. SEO has changed a lot over the years updating to bring us smarter and better results. Join us to hone your optimizing skills in this half-day class. Target your customers with helpful tips and tricks. $60+GST
Registration Deadline: Feb 1
Learn the basics on how to use Facebook, Twitter and LinkedIn to benefit your business and bring you more customers. The morning will be spent talking about why these platforms are useful and how to gain a wider audience. The afternoon is in the computer lab where you will set up your Facebook business page, Twitter and LinkedIn profiles and start using them!
Registration Deadline: Feb 5
Instructor: Chris Holland
Instructor: Nikta Boroumand
This is not a computer workshop; the formatting is a combination of lectures, presentations and Q&A.
Explore ways to sell your products online like online Marketplaces (eg: Amazon), Online Craft Fairs (eg: Etsy), Social Networks (Facebook) as well as your own online storefront. But before you pull up your sleeves to build an online store, there are some fundamental elements that you must account for like how to package, ship, accept payments, and provide customer support just to name a few. Learn about the components required for building a successful online store that generates income. You will get an introduction to the basics of trusted online services, as tools for selling online: PayPal integration, WordPress.com for Artisans, Wufoo forms, Etsy, Wix, Volution, Squarespace and Shopify, You will also learn about the importance of understanding regulations and legalities of selling online in Canada with tips as to where to find this information.
Deadline to register: Feb 2
Are you stuck on your bookkeeping? Bring along your journals, receipts, deposit books, invoices, cheque book and bank statements and we will give you some individualized attention to help you stay on track. This class is only available after completion of a “Bookkeeping Basics” workshop. Call Marilyn to register 250-265-3674 x 201.
Cost: $25 + GST
Are you stuck on your bookkeeping? Bring along your journals, receipts, deposit books, invoices, cheque book and bank statements and we will give you some individualized attention to help you stay on track. This class is only available after completion of a “Bookkeeping Basics” workshop. Call 250-352-1933 x 100 to register.
Cost: $25 +GST
If you do online sales (or plan to), you need to communicate in an effective way that moves people to take action. Sales Copy and Sales Pages (also known as ‘landing pages’) use particular formulas and language written with the intention of encouraging people to invest in your product or service. Whether you want people to sign up for your email list, your opt-in, register for a webinar or class, follow you on social media or make a purchase you need to persuade your reader to take action! In this course you will learn the steps to create an actual sales page and uncover the elements of writing sales copy. You will leave with a step by step guide that you can use anytime you need to create a new sales page for your product or service. Registration Deadline: Feb 9
Instructor: Julia Gilmore
A business plan is an essential tool for you as a business owner. It organizes your ideas and helps analyze the viability of your business before you start it. This interactive workshop will help you clarify your business concept and explain the basics of a business plan. You will be provided a basic business plan template, worksheets and resources to help you complete your own business plan. Whether you just have a business idea or you’re further along in your research, this course may be right for you!
This course is free but pre-registration is required.