Blogging is an important part of any online business. Blogs are used to raise awareness of products and services, build email lists and turn fans and followers into paying customers and clients.
The secret to creating great content is knowing the pains and desires of your ideal customer or client.
In this course we will identify your ideal customer or client known as your avatar and use that for the basis of moving forward and creating content. Along with the fundamentals of how to blog, we’ll develop a list of blog topics unique to your business. We’ll also discuss headlines that work, keywords and SEO, how to use images, calls to action, how & where to post your blogs (other than just your website) and a bunch of other productivity tips and tricks that will get you blogging like a pro.
Participants must already have a website and have administrative access.
Registration Deadline: May 7
Instructor: Julia Gilmore